The Challenge
An intellectual property law firm wanted to improve its organic visibility in a highly competitive legal market.
Despite having strong services and valuable content, competing for competitive keywords required a stronger backlink profile and more authority from relevant websites.
Over more than three years, the firm acquired backlinks from 300+ referring domains, increasing organic traffic from 1,742 to 10,648—a 511% increase.
The Approach
The focus was simple: acquire relevant backlinks from quality websites and consistently grow the firm’s referring domain profile over time.
Using a backlink marketplace made it easier to find and purchase placements without manually prospecting hundreds of websites.
The firm focused on opportunities from websites relevant to its industry and audience, including:
- Legal publications
- Business websites
- Entrepreneurship blogs
- Startup publications
- Technology websites
- Industry news sites
Rather than choosing opportunities based on a single metric, placements were selected based on overall website quality, relevance, organic traffic, and contextual fit.
Guest Posts and Link Insertions
The campaign used a mix of backlink placement types available through publishers.
Guest Posts
Guest post placements provided contextual backlinks within newly published content on relevant websites.
This allowed the firm to create content on topics relevant to intellectual property, business, startups, and entrepreneurship while naturally linking back to relevant pages on its website.
Link Insertions
Link insertions provided opportunities to add contextual backlinks to existing articles.
These placements helped target relevant pages where a link could naturally fit within already published content.
Using both guest posts and link insertions allowed the firm to acquire links from a diverse range of websites and content types.
Results
Over the course of more than three years, the campaign achieved:
- 300+ referring domains
- Organic traffic growth from 1,742 to 10,648
- 511% increase in organic traffic
- Backlinks from legal, business, startup, entrepreneurial, and other relevant websites
The results highlight the potential impact of consistently acquiring relevant backlinks as part of a long-term SEO strategy.
Ready to Build Better Backlinks?
Stop spending hours searching for websites, sending outreach emails, and negotiating placements.
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Whether you need guest posts, link insertions, or placements across multiple websites, we make it easier to find and build the links you need.
Explore available backlink opportunities today and start building a stronger backlink profile.